might run with this one...

I've been thinking a lot about my specialty item. I am now thinking about doing like a club card that when you eat at Eats you rack up points and you get rewards... I trying to think of a creative approach to it. It would run like a credit card keeping track of all your points and like every so many points you would get a free entree type deal or free topping on your pasta... 

and then also make like a table tent that advertises it.

just brainstorming.